底片叔叔 FILM UNCLE
位於台北大安區延吉街的底片叔叔，是同為底片愛好者的老闆，親手打造的底片攝影玩家們必去的集散地之一，而過往的相機造型商標，與品牌名較無關聯，也降低了品牌的辨識度。
因此，如何在設計上呼應品牌形象為首要任務，我們將商標以相機觀景窗的對焦框線構成微笑，呈現拍攝底片時總是充滿會心一笑的樂趣，LOGO同時可拆解成主視覺元素，交互勾勒出完整的品牌樣貌。
Film Uncle, located on Yanji Street in Taipei, is a must-visit gathering place for film photography enthusiasts. The owner, also a film photography lover, personally built the shop. However, the past camera logos and brand names were not closely related, which lowered the brand's recognition.
Therefore, the primary task in designing is to echo the brand image. We created a logo that incorporates a smiling face formed by the focus frame of a camera viewfinder. This design represents the joy and satisfaction that comes with shooting film photography. The main visual can also extend to different expressions, just like every beautiful moment captured on film.
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Client 客戶：底片叔叔
Year 專案年份：2021
Designers 設計：林威廷
